Who we are

We are a digital marketing consultancy specialising in the interiors industry, and are currently the only Irish consultancy doing so.

Our objective is to help interior finishes manufacturers, distributors and contractors leverage the opportunities offered by online marketing.

A long-standing involvement with the marketing of interior finishes has brought us into contact with many companies of various sizes who know they are losing market share and missing out on opportunities by not pursuing business online, but just don’t know how to do it. That’s where we can help.

We listen to you, get to understand your objectives and then create client-specific sets of solutions which we help you implement, measure and review. In short, we help you build your digital route to market.

We only work with nice people though, so if you reckon you fall into that category, get in touch and let’s see if we can work together.

We've got decades of "real world" experience.

Understanding how the specification, distribution and installation processes work in the interior finishes industry takes a long time to learn. Our founder Eoin Kennedy has worked in this space for over 25 years. During that time he and his teams have helped leading global manufacturers such as Altro, Altro Whiterock, Armstrong, DLW, Gerflor, Gradus, Interface, Mipolam, Mondo and others succeed in the Irish market.

We fully understand how challenging it can be for  companies to establish and develop a presence in the Irish market, and keenly appreciate that success needs to be measured in solid, measurable return on investment, not just in social media likes and shares.

As the only consultancy currently specialising in marketing support for companies in the interior finishes market, we can become your “go-to” marketing resource to help grow market share in this specialist sector, with tailor-made marketing service offerings designed for your requirements.

We always love to talk to potential client partners, so why not get in touch and chat about how we might be able to work together. We’d love to hear from you.

Inside Digital are focused on marketing interior finishes. Just interior finishes. Not pharmaceuticals, not cars, not cosmetics- just interior finishes. We understand the nuances of getting interior finishes to market, the variety of potential routes to market, the importance of specifications and standards adherence, the power structure of the various parties involved at different stages of the process. These are things that take a long time to properly understand, but we do, because we’ve been there.

Without wishing to sound immodest, we’re also pretty good at marketing. Our approach is strategic and commercial, our skillset is wide, and we have access to some of the very best marketing talent around. We can help you get to where you need to be. Get in touch and we can tell you more.

We're focused on our sector.

We are relationship builders.

Relationships matter. The relationship between us and our clients tends to be ongoing and close. We only work with a small number of clients at any time, which enables us to gain an understanding of their needs and ensures that we can provide them with informed, best-in-class support. We also design and deliver in-house training to client teams in areas such as social media, SEO, and online advertising.

We’re very much the “bring home to meet the parents” rather than the “quick fling” type as it were. (If that’s what you’re looking for, you’re probably on the wrong website!).

We are a “small by choice” consultancy, and whilst our core in-house team consists of people with MBAs in Strategy and Masters degrees in Marketing, one of our core strengths is the access we have to some remarkable specialist talent in web design, SEO, UX design, Graphic Design, Market Research, Analytics and many other disciplines. 

Remember what we said earlier about relationships? Well, we have these with lots of the best talent around- talent that we harness as and when is best for Clients. Why not get in touch and chat about how we might help you get your interior finishes out into the Irish market. 

We have access to great marketing talent